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Mobile App Monetization Startup Inneractive Raises $3.5M For Continued Global...

Mobile app monetization exchange inneractive has closed on $3.5 million in new financing, the company is announcing today. The round was led by Evergreen Ventures Partners, and saw participation from...

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Craigslist Tries To Improve Its Image(s): Inline Photos Appearing Alongside...

Craigslist has been making a lot of moves to ensure that third party developers get off its lawn, but the listings giant is also, it seems, trying to make that lawn a little more attractive for...

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Google Launches New Ad Formats To Help Developers Monetize Google Maps

As Google Maps continues to face headwind from competitors like OpenStreetMap, Google has to find new ways to entice developers to continue to use its mapping solution. Today, the company is launching...

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Cinemagraphs (Animated Gifs) As Ads? Tumblr Experiments With New Advertising...

GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer,...

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Twitter Launches Reporting And Promoted Tweets Self-Service Features

Twitter is moving the bus forward on monetizing itself and allowing brands to handle all of their advertising on the site. Today, the company announced two new self-service features that companies have...

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Republic Project Lands $1M From Google Ventures For Full Service Ad Campaign...

Back in 2009, Republic Project launched to give bands and labels a platform to sell pre-orders of new music direct to fans, while receiving 100 percent of the revenue. The platform essentially provided...

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Twitter Is Baking Little Favors For Its Advertisers Into Every Change

Twitter has released numerous “user experience enhancements” this summer — including today’s update. But subtly embedded in each are the building blocks of a better business plan. Twitter is slowly and...

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Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises...

MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding, which the company says will be used for hiring...

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Napkin Labs Launches Fan Center To Help Brands Beef Up Facebook Engagement

When we wrote about Napkin Labs last year, the Boulder-based startup was focused on a familiar problem: How to help brands and businesses wade through the noise of social networks and better engage...

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State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM...

New data from mobile ad network Mojiva out this morning paints a picture of the state of mobile advertising, highlighting trends across its network from February to June of this year. Some high-level...

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WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App

WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today....

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Google Brings Call Reporting To AdWords Express For Small Businesses

Google just made it a lot easier for small businesses to track phone calls generated by their AdWords Express ads. For two years now, the full version of AdWords has allowed businesses to track phone...

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Mobile App Ad Exchange Network Tap For Tap Pivots To Engagement Swapping Model

Tap for Tap, a Victoria, B.C.-based startup that launched back in April, is already launching a significant shift to its business model called The Tap Exchange, just over half a year into its...

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Nokia Launches NAX Cross-Platform Ad Exchange With 120 Ad Networks &...

At the Microsoft Build developer conference in Redmond, Wash., today, Nokia announced that it is launching a cross-platform ad exchange powered by mobile app monetization exchange inneractive. Through...

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With Competition Looming, Bazaarvoice Snaps Up eCommerce Ad Network Longboard...

It seems that Bazaarvoice is no longer content with simply being a suped-up marketing analytics company. The competition in social media marketing is intensifying (think Salesforce’s acquisition of...

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Kiip Launches Version 2 Of Its API To Move Beyond Leaderboards And...

Kiip, a company that allows app developers to embed both real-world and virtual rewards and achievements within their own app has announced version 2 of its API this evening, and it sets the company up...

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Ad Targeting Service Chango Raises $12M To Fund Expansion, Launches New...

The Toronto-based online advertising and marketing company Chango just announced that it has raised $12 million. All of the participants in Chango’s last funding round also participated in this one,...

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Brand-To-Retailer Marketing Platform Promoboxx Closes Seed Round With $1.375...

TechStars Boston 2011 grad Promoboxx, a startup offering a brand-to-retailer marketing platform, has raised an additional investment of $1.375 million to close its Series Seed round of financing. The...

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Instagram Co-founder Kevin Systrom Says It Is Committed To “Answering...

In a very carefully worded blog post penned by Instagram co-founder Kevin Systrom, he laid out what Facebook and Instagram will do to answer any and all questions that users might have over the recent...

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NFC Marketing Startup Tapit Raises $2.3 Million Series A

Interesting news from the NFC front today: despite recent reports that the iPhone 5′s lack of NFC has set the market back by two years in the U.S. and Western Europe, an NFC-based mobile advertising...

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